Paulo Seabra

Lead Service Designer

Mattilsynet

Service design, research and prototyping for complex public-sector and regulatory services.

Senior Designer / Cross-disciplinary Practice Manager

SpareBank 1 Utvikling

Product and service design across banking, real estate and insurance, including product strategy, research, A/B testing and AI-supported ways of working.

Design Lead / Practice Manager

Knowit

Design leadership alongside consulting work. Led research and service design at Vipps and supported designers through mentoring, recruitment and design quality.

UX Manager / Design Leader

Mercell

Led a design team of 10–12 designers while working hands-on with marketplace products, research, design systems and product direction.

Lead Designer / Practice Manager, Service Design

Itera

Led UX and service design across public and private-sector projects, including the Norwegian Police Pass & ID programme.

Senior Service and Interaction Adviser

OXX

UX, service design, interaction design and user testing.

Senior Designer / Team Lead

Essenz

Digital design, interaction design and visual communication.

Head of Design

RAY GUN / Creativity Worldwide

Design leadership across digital products, branding and visual communication.

University Teacher, User Experience and Web Marketing

• Taught User Experience and Web Marketing.
• Earlier design roles at BLUG Group and Young & Rubicam.

Led design teams of approximately 5–12 designers across product, consultancy and agency environments. Experience includes mentoring, recruitment, professional development, staffing, critique, design quality and shared ways of working.

Hands-on experience designing complex services and digital products across public services, banking, payments, marketplaces and B2B platforms, connecting customer needs with business and technical constraints.

Qualitative research, interviews, usability testing, journey mapping, synthesis and A/B testing. Uses evidence to challenge assumptions, frame problems and support product decisions.

Experience connecting user insight to product direction, prioritisation and decision-making. Works across complex journeys, organisational dependencies, legacy systems and multiple product teams.

Experience with design-system governance, shared patterns, reusable components and universal design. Has worked with accessibility in both public-sector and commercial digital services.

Uses AI as part of everyday design and product work, including coded prototyping, model selection, AI-supported research and knowledge work, and specialised agents for domain and regulatory contexts.

Santander Innovation Award

Santander Group

TUB App — Design Served Gallery

Behance Served

Budgivern — Web Design Served Gallery

Behance Served

First Prize — Creative Process Design Award

Creative Processes in Art

Raygun Website — FWA

Favourite Website Awards

Work showcased in Adweek Talent Gallery

Adweek

Work showcased in Wookmark

Wookmark place for creativity

Master in UX

Universitat de Barcelona

Master in Design

IADE Creative University

PARK Academy Advancing Design Leadership

PARK / London Design Business Association

PARK Academy Design Leadership Programme

PARK / London Design Business Association

Human-Centered Strategy

IDEO

Activating Strategy

IDEO

Designing Strategy

IDEO

Design Sprint

Itera

Transforming Data into Powerful Stories

IxDA

Universell utforming: Avansert

Funka

Universell utforming av IKT

DIFI

Lean Startup

IxDA Oslo

Atomic Design

Brad Frost

Strong Communication / Magic Presentation

AGI London

Type & User Perception

ATypI Lisbon

Active Conversations – Gi og motta tilbakemeldinger

Yggdrasil

Arduino – Creating Interactions

Information Visualization

Angela Morelli & Tom Gabriel Johansen

Universell utforming for utviklere

Funka

Universell utforming: God design er en forutsetning for universell utforming

Funka

Universell utforming: Introduksjonskurs

Funka